Understand Estate Flow analytics

Privacy-friendly measurement

Estate Flow analytics are first-party and cookieless. Public sites do not use Google Analytics, local storage, or cross-site visitor profiles. A short-lived daily visitor hash measures aggregate traffic without storing a visitor's identity.

The Overview shows visitors, sessions, pageviews, leads, conversion rate, sources, devices, and top content. Leads analytics focuses on the path from form view to start and submission. Media analytics compares hero views and engagement with converting sessions.

Reading the numbers

Use date-range comparisons to identify direction rather than reacting to one day. Traffic source tells you where visits came from; conversion rate tells you whether those visits became leads. A listing with fewer visits but a stronger inquiry rate may deserve more promotion than the most-viewed page.

Do Not Track and Global Privacy Control reduce collection to a bare pageview count. Analytics guidance is operational information, not legal advice; privacy requirements vary by jurisdiction.