Understand campaign click maps and live delivery

Before you send

Estate Flow freezes a campaign's HTML, plain-text version, links, and Library asset references when you schedule or send it. Scheduled content is locked so the report always describes the exact email recipients receive. To edit a scheduled campaign, cancel the schedule, make the change, and schedule it again.

Live delivery status

Open a sending campaign to see queued, sent, delivered, opened, clicked, bounced, suppressed, and failed counts. The report refreshes every five seconds while delivery is active and briefly afterward. It pauses in a hidden browser tab and stops automatically when live monitoring is no longer useful.

Sent means the provider accepted the message. Delivered means the receiving mail server accepted it. Opens are approximate because privacy features can preload images. Clicks are usually the clearest engagement signal. Suppressed addresses are intentionally blocked before delivery and are separated from provider failures.

Reading the click map

The click map displays the exact sent email with a small count and share-of-clicks chip on each tracked content link. The ranked table below it shows the original destination, block, total clicks, and unique recipients who clicked.

Estate Flow adds a stable efl identifier to normal web links while preserving their existing query string and fragment. Unsubscribe and compliance-footer links are never tagged. Some email-security products rewrite or remove query parameters; those clicks remain in the campaign total but may be unattributed to a specific block.

Sequence steps use the same stable attribution and keep a separate manifest for each content version. Their v1 report is a ranked link table rather than the visual campaign map.

Library images in sent mail

The Library's Used in panel keeps sent campaign references visible. Deleting a snapshot-only asset requires an explicit warning because purging that file later can break the image in already-delivered emails. Replace is safer when the same public image should remain available.